Genemade | About
graphic design, art direction, digital design, digital marketing, illustration, photography, video, brochure, flyer, poster, newsletter, e-newsletter, edm, direct mailer, electronic direct mailer, website, web design, way-finding, logo, corporate identity, visual identity, visual system, theme, event, media kit, property design, style, design, banners, branding, brand consulting, brand development, art direction, creative direction, best, great, personal, singapore, trend, artist, marketing materials, freelance, freelancer, commercial photography, portrait photography, brand, design services, graphic design services
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Little About Me

I’m a visually-driven, copy-loving Art Director, with more than 20 years experience developing smart-thinking ideas for my clients.


After having run my design outfit in early 2000 for 4 years, I spent 18 years thereafter, working with various design studios creating successful integrated-advertising, design and branding campaigns for clients. I too, had the honour of working with progressive writers, strategists, illustrators, photographers and designers. My skill sets covers a diverse range of attributes from design, art direction, photography, video, digital design to branding, copywriting and illustration.


I now run independent, continously bringing high-level creative solutions to all reaches of print, digital, branding, graphic design, campaigns and advertising. Every brief is executed with the brand’s strategy at the forefront of every project. My tools of choice? My trusted beast-of-a-Mac, an inquisitive mind and good team players.


Business aside, I’m an aspiring commercial/portrait photographer and an avid cyclist who loves a morning mile ride. Travel is the next best thing to waking up to the smell of a fresh brewed cappuccino.